An advertising campaign to promote IPKO’s end of year prize winning game. The magical world of Santa Claus and his elves is brought back to prepare prizes for IPKO clients, for the end-of-year prize winning game. This campaign concept, focusing on Santa and his helpers in their enchanting gift-packaging space, builds anticipation for IPKO clients for the prize-winning game, and also wraps up yet another wonderful year for IPKO and clients in a solemn, fairy tale like spirit.