InnoEnergy Skills Institute is Europe’s clean-tech upskilling body, mandated by the European Commission to prepare the workforce for the energy transition across solar, battery, and green hydrogen value chains.
Koperativa was brought in to design and deliver the creative output for their European LinkedIn campaign, built around a clear target audience segmentation and aimed at decision makers across the EU region. The planning and strategy came from the InnoEnergy Skills Institute team.
The campaign reached across the EU region, aimed at decision makers in industry, HR, and sustainability leadership in countries where the clean-tech transition is already shaping how companies hire, train, and plan for growth.
The Skills Institute team came to us with a clear target audience segmentation already in place. The campaign spoke to three groups of readers across European industry, each one with different priorities and a different reason to care about workforce upskilling. One group focused on business growth and the cost of climate goals that cannot be delivered without the right people. Another on building teams ready for the energy transition and keeping talent in place. The third on sustainability promises and whether the workforce has what it takes to meet them.
This segmentation shaped every part of the work. It defined how we wrote, how we built the carousels, and how we sequenced the content. Each piece had its own reader in mind.
InnoEnergy Skills Institute led the strategy, the content planning, and the target audience segmentation. Koperativa handled the creative execution. That meant writing and adapting the copy for each audience, designing the visuals, and keeping a steady flow of content ready for the European rollout.
The work covered a wide mix of content types. Vision videos, product videos for the Green Talent Accelerator, single image ads, carousels, longer-form posts, lead magnets, job profile bundles, case study compendiums, and quote-based posts.
Clean-tech workforce development is a heavy topic. The job was to make it readable on LinkedIn, without losing what makes it serious. Writing for three different readers at once meant the same post often ran with the same visual but a fresh set of words each time. Different hooks, different reasons to click, all held inside one brand voice.
The brand came with a strong foundation already in place. A bold blue palette, triangle shapes, confident typography, the Inno wordmark holding it all together. Our job was to carry that into every format the campaign needed, from square LinkedIn ads to longer carousels and animated product videos, keeping it consistent while leaving room to flex for different readers.
