Turn up the volume! Koperativa’s marketing strategy for Raiffeisen Bank International’s soft POS brings a funky vibe

To roll out RaiPOS across the Eastern European market, we crafted a full-fledged campaign: product branding, digital strategy, and localized promotion across RBI’s network banks, including Romania, Kosovo, Bosnia and Herzegovina, Ukraine, Albania, and Belarus. The result? A vibrant, character-driven TV commercial that celebrates small and medium businesses in all their quirky, everyday glory.

From a lakeside truck-café owner to a groovy senior taxi driver, our cast of lively entrepreneurs brings RaiPOS to life with pure joy and energy. The campaign is a celebration of the everyday heroes who run small businesses with passion. Enough said, check out the TV ad and groove with our amazing cast of entrepreneurs!