RaiPOS — SoftPOS rollout across Eastern Europe
Marketing Campaign & Branding for Rai POS
Raiffeisen Bank International tasked us with launching RaiPOS, its smartphone-based SoftPOS solution, across multiple Eastern European markets. We created a recognisable product brand, developed a digital marketing strategy and media plan to drive awareness through to sign-up, and delivered localized campaigns that balanced cultural relevance with brand consistency.