“Women in Energy” TV campaign is about the opportunity for women to study energy-related fields with a fully funded scholarship in the US.
The campaign was intended to inform, motivate, encourage and call for action among its target audience: women. The main idea behind the video was to showcase women currently studying energy-related fields in Kosovo, against an industrious Kosovar backdrop, and normalize the image of women in energy-related professions.
By using the power of images and words that convey potent messages about the importance of finding your voice and confidence in breaking socially constructed barriers that hinder women, the campaign calls on all women, regardless of their age, to pursue a profession historically and traditionally associated with men.
Graphic design by: Studio Permanent.