"Urban Cowboy"

Birra Prishtina

TV|

An advertising campaign to promote Birra Prishtina, a local brew, highlighting its irresistible characteristics, as a tasty, local beer!

The campaign presents the beer ‘connoisseur’, the cowboy, describing his ideal beer: fresh; cold; local-made; and purely, enjoyable. Trusting the cowboy’s experienced taste, Birra Prishtina becomes the go-to choice when looking for that refreshing, tasty brew!