"Replace it!"

Top Shop International, SA

Branding|Social Media|TV|

A TV and print campaign for Dormeo international brand, aiming to inform, educate and raise general audience awareness on the potential health risks of using older mattresses due to dust-mite infestation. The concept for this campaign revolves around human-size, non-malicious, dust mites as core characters.

Through a light sense of humor, the dust mites aim to inform viewers how mattresses change over the years, and the resulting health benefits of replacing their mattresses every decade. The characters are funny, informative and relatable, boosting effectiveness of the ultimate message: if you’ve had the same mattress for over 10 years, it’s time to replace it!