A TV commercial campaign for Pasta Ducato di Mantova, a quality product reflecting true Italian cuisine.
The “Basta! Pasta!” campaign, is a short story developed to portray Ducato di Mantova pasta’s authentic Italian taste, inferred by its Italian characteristics: the Italian chef (a master in the kitchen); Italian language (of a beautiful, unique accent); and ultimately, Italian pasta, the essence of Italian cuisine.
Linking the product to Italian culture, renowned for its remarkable food, builds brand background and history, allowing viewers to trust the pasta, rely on its quality, and make it part of their own masterful cooking at home.
