"“MyTV” Promotional Campaign"

IPKO Telecommunications

A two-part advertising campaign promoting TVim, IPKO’s platform designed for accessing their TV programme from mobile devices.

The focus of this campaign was to depict the limitations of relying on shared devices and spaces when seeking to watch our favorite shows.

Two different scenarios depicted in these ads, reference popular TV shows and famous soccer teams’ matches, to tap into IPKO users’ similar everyday activities and gain their attention. Naturally, they are then introduced to the alternative solution for these circumstances: IPKO’s TVim service – their personal TV for any convenient time and place.