A promotion campaign for IPKO’s affordable mobile packages.
The creative concept for this campaign shows, comically, how everyday situations can go terribly wrong when we are not equipped with the right mobile package.
By inferring that it is possible to avoid similar situations, as the one here – where a young man fails to impress his potential in-laws while searching for one of his many mobile phones, it is best to take advantage of a mobile package that has it all: affordable prices and longer minutes – cue for IPKO to step in!
