"Marketing & Communication Strategy"

Korporata Rugove

This expressive campaign shapes the identity of Rugove Water through harmony, love, diversity, and happiness.

A montage of images depicting diverse individuals, yet similar in their expression of joy, creates a feeling of unity and a gratifying sense of community reflecting Rugove Water in positive light. Appropriately, the Rugove Water image becomes a symbol of acceptance and joy, making the product the right water for every individual.