"Social Media Strategy"

European Union in Kosovo

An integrated component of the communication activities for EU centers in Kosovo was the digital and social media strategy. The social media strategy was developed in line with the overall events’ strategy, as a promotion campaign for the content that EUICCs produced for their communities.

Each EUICC monthly campaign theme was specifically tailor-designed and promoted at the beginning of each month, thus increasing awareness about the upcoming topics that will be discussed at EUICC events. The promos were developed as colorful animated GIFs, designed to reflect visually the topic of the month/event, and to resonate with the target audience of the events.

Furthermore, with the main objective to increase awareness for successful projects that were supported and financed by the EU, promotional videos were produced for the “EU 4 Kosovo” publications, in order to ensure their presence online as well.