The “Feelin’ Alive?” campaign for Ruko Power delivers energy and adrenaline through a powerful and engaging approach.

For the energy drink Ruko Power, Koperativa created a campaign that, just like its slogan, is “alive” and full of energy. Inspired by the well-known and widely used local phrase “Are you alive?”, and combining it with expressions like “Are you in shape?” and “Are you normal?”, we managed to craft an electrifying campaign to launch Ruko Power on the market.

The first phase of the campaign was characterized by several teasers, presenting the perspectives of the commercial’s characters with the aforementioned phrases, raising the alarm that something new was coming—something that would give you the vitality to reach that peak, make that leap, or simply to feel alive.

After the teaser phase, the Ruko Power TV commercial was launched, followed by other promotional materials created and executed by our team.