GIZ Kosovo

Think Green, Act Green — GIZ Kosovo

Climate communication is hard to get right. Too much data and people switch off. Too vague and nothing sticks. The challenge GIZ Kosovo set with Think Green, Act Green was to talk about main climate issues in a way that actually landed with people in Kosovo, in their language, about their streets, their weather, their economy.

Koperativa handled the campaign's full creative and communications output throughout the year: social media, video production, animations, events, printing materials, and a public art installation. Everything ran in Albanian, English, and Serbian.

Social Media

Koperativa defined the content strategy for Think Green, Act Green's social media presence and executed it end to end, from monthly communication calendars built around the campaign's core themes, to daily account management across Instagram and Facebook. That meant writing the copy, designing the posts, producing GIFs and memes, and making sure every piece of content served a clear purpose within the broader campaign arc. The content moved across themes including floods, urban planning, green jobs, energy transition, among others, covering everything from data-heavy carousels to memes to reactive posts held in reserve for when heavy rain hit. The visual style varied deliberately, illustrated posts sat alongside typography-led graphics and video thumbnails, but the voice stayed consistent throughout. Every statistic used was tied to a primary source. Every post was in three languages.

Building facade covered in geometric metal panels under a hazy sky, with the question “Pse po kallemi verës në qytet?” (Why are we roasting in the city every summer?)

Brick clock tower against a pale sky, with the text “Mungesat e hapësirave të gjelbra” (The lack of green spaces) and “Greenery lowers temperatures by 2–8°C”

Unfinished concrete building against a blue sky, with the statistic “Betoni absorbon 95% të rrezatimit diellor” (Concrete absorbs 95% of solar radiation)

Grey concrete apartment blocks and a narrow concrete alley, with the word “Beton!” (Concrete!) in animated text

Video Content Creation

An integral part of the communication strategy drafted by our team, video content creation was an integral part of the communication activities. Koperativa drafted the creative scripts, and based on the campaign’s core themes, we produced and created various video campaigns, covering important themes such as Kosovo’s flood risks, renewable energy, energy transition, air pollution, waste, circular economy, amongst others. Koperativa also shot, edited, and delivered video campaigns covering the campaign's core themes, including Kosovo's flood risks and the urban and policy failures that make it worse. The approach throughout was strategic: identify the topics that could have an impact, are relevant to the audience, and build content that gives people a reason to watch rather than scroll past.

Explainer videos

Koperativa produced a series of explainer videos and animations covering the campaign's core themes: green jobs, flooding, and air pollution. The goal across all of them was the same: take topics that usually stay inside policy reports and make them land with a general audience. What are green jobs and where do they exist in Kosovo's economy? Why are floods getting worse? What is actually in the air we breathe? These are questions people have but rarely get a straight answer to. The videos were built to give them one.

Business GreenPrint

Business GreenPrint brought together businesses, institutions, and practitioners in Prishtina for an evening of honest conversation about green transition as a practical business reality, investment climate, financing, skills, and what comes next for Kosovo's private sector. The event was opened by the Deputy Head of Mission of the German Embassy, and featured Green Talks from practitioners including Mentor Pllana, CEO of InstaBuilt, alongside a panel discussion moderated by Uran Haxha with voices from the UNFCCC, Ministry of Economy, ProCredit Bank, and others. Koperativa produced the event end to end, from logistics to delivery, and built the communications strategy that carried it across digital channels and media before and after.

Empty hall with chandeliers and rows of black chairs facing a green-lit stage, set up for Business Greenprint in Prishtina

Audience seated under chandeliers at Business Greenprint in Prishtina

Patrisa Pruthi, Creative Director of EchoNut, presenting at Business Greenprint in Prishtina

Attendees listening during a session at Business Greenprint in Prishtina

“Green Meets Growth: Kosovo’s Investment Climate” panel at Business Greenprint, moderated by Uran Haxha, with Lindita Xhaferi Salihu (UNFCCC), Krenare Zajmi Leti (ProCredit Bank), Diedon Kica (Instabuilt) and other business and sustainability voices

Wide view of the Business Greenprint hall, with the audience facing a speaker on the green-lit stage

Art Installation — Faik Konica School

Perhaps the most tangible thing the campaign produced this year happened at Faik Konica school. Students collected plastic materials, visited a workshop, and worked with artist Burim Berisha to turn what they'd gathered into a permanent art installation at their school. The inauguration brought together students, teachers, and partners around something they had built themselves. It was the campaign's simplest idea and, in many ways, its most memorable moment.

Sculptor Burim Berisha unveiling his recycled plastic bottle installation, surrounded by pupils of Faik Konica school

Close-up of a figure built from recycled plastic bottles and wire against a blue sky, the art installation at Faik Konica school

Think Green, Act Green cotton tote bags with an illustrated globe, and round green stickers

Person carrying a Think Green, Act Green tote bag with an illustrated globe in a sunny park

Pupil speaking at a podium with the Faik Konica school crest, beside a Think Green, Act Green banner, at the installation’s inauguration

Catalina Heine, Attaché for Culture and Media and Head of Culture and Press at the German Embassy in Kosovo, and school director Jehona Oruqi with pupils at the inauguration of the art installation at Faik Konica school

In conclusion…

Think green. Act green. It sounds like a slogan, and it is, but over the course of this year it became a thread running through content calendars, event venues, schoolyards, and screens across Kosovo. What Koperativa built for GIZ wasn't a single campaign asset, it was a full communications presence: something consistent enough to be recognisable and varied enough to keep reaching new people. Climate awareness works when it meets people where they are. That was needed. And that was what Koperativa delivered.