See how we turned Jakup Ferri's utopian world into a campaign

A creative identity rooted in Kosovo, designed for Europe

Every May, the European Union celebrates Europe Day. In Kosovo, it has grown into the largest annual EU cultural moment, a full month of activities, music, art, sport, and community gatherings across the country. For an event of this scale, the visual identity carries weight. It is the first thing people see, the thing they remember, and the thread that ties dozens of activities and touchpoints into one shared experience.

For Europe Day 2026, Koperativa’s creative approach is rooted in the utopian world of Jakup Ferri, one of Kosovo's most internationally recognised contemporary artists. Koperativa took that artistic direction and built the full visual identity and communication system around the artwork of Jakup Ferri, making his artwork more accessible for the citizens of Kosovo.

Working with the Ferri visual world

Ferri's work has been shown at the Venice Biennale and across leading European institutions. His visual language is unmistakable: character-driven, colourful, layered, and full of the everyday rhythms of life in Kosovo. People painting, dancing, gathering, working, playing.

His art carries something that EU communication rarely manages on its own. It feels local without being closed off. It feels European without being borrowed. Building Europe Day around his work meant grounding the celebration in a Kosovar artistic voice telling a European story.

Translating an artist's world into a campaign system

The challenge with using one artist as the foundation of a campaign is scale. A single illustration is one thing. A full campaign identity that has to live across video, print, fair booths, stage backdrops, social media, signage, and event materials is another.

Koperativa's design team worked closely with the Ferri visual world to build a system that could stretch across every format Europe Day required. The illustration style remained the anchor, while we developed a flexible toolkit around it: typography, colour palette, motion principles, social media templates, and layout rules for everything from a digital post to a square banner.

The goal was consistency without rigidity. Every asset across the month, from the smallest Instagram story to the largest stage backdrop, had to feel like part of the same world.

From digital to physical

A strong creative identity has to survive the move from screen to street. For Europe Day 2026, that meant taking the visual world out of the design files and into the real world, across stages, fair booths, EU Corner setups, signage, banners, and printed programmes.

On the day of the main event in Pristina, the city centre carried the campaign visually from one end to the other. Sheshi Skenderbeu became the centre of the celebration, with the concert headlined by Vesa Luma and Jehona Sopi, a Team Europe Fair with booths from EU member states, food, music, and family activities.

Scaling the identity across cities and formats

The same visual identity carried through every Europe Day 2026 activity across the country. From concerts and fairs to outdoor sport events, art workshops, and youth gatherings, the campaign system gave every touchpoint a shared visual language while leaving room for each activity to feel like its own moment.

Across the month, Koperativa produced and managed the full creative output for Europe Day 2026: campaign concept and strategy, key visuals, motion-graphic content, social media rollout in three languages, Mailchimp communications, broadcast channel updates, print materials, and on-site branding.

What strong creative direction unlocks

Institutional communication often defaults to what is safe and recognisable. Europe Day 2026 took a different path. By anchoring the campaign in a distinct artistic voice and building a full creative system around it, the identity gave the celebration a clear sense of place, ownership, and personality.

This is the work Koperativa does for the EU in Kosovo. Creative strategy that makes institutional moments feel like cultural ones. Visual systems that hold together across formats and audiences. Communication that connects people through a world they recognise as their own.