Koperativa’s campaign for Raiffeisen Bank International turned love into a powerful message during the pandemic, earning 10M+ views and widespread engagement across Europe.

In the face of an infamous pandemic that engulfed the world in fear and panic, we focused on developing a powerful image campaign for Raiffeisen Bank International, in which love triumphs over adversity. Witnessing the overwhelming response, including 10+ million views within the first month and widespread broadcast across Europe, our campaign for Raiffeisen Bank International proved to be more than a creative project.

With organic engagement and heartfelt reactions from viewers worldwide, the message resonated deeply, leaving a lasting impact as a story that transcended borders, speaking directly to the hearts and minds of individuals across the Eastern European market.

The result? “Love is unstoppable” TV commercial left its mark in the following countries: Albania, Austria, Bulgaria, Belarus, Bosnia and Herzegovina, Croatia, Hungary, Kosovo, Serbia, Romania and Ukraine.